Archives for Advertising

What is FCT and why FCT internet Compliance is important

Posted by Brooke Wells on June 13, 2017No Comments

The Federal Trade Commission (FTC) is mandated to protect the rights and dignity of all consumers. That includes those who purchase on and off line. That includes the information they get about the goods and services online. This means that all processes that culminate to trade are all regulated by FTC. Thus if you are involved in any online business, you need to FTC internet compliant.

What is FTC internet compliance?

E-commerce has experienced tremendous growth over the last two decades. This growth has made internet a vital tool of trade. It has aided trade from the process of advertising to finally making purchases and transferring money online. This means that a lot of information about people and the goods they buy are transferred in every second in the USA and around the world. Since FTC is required to protect American consumers, it has the mandate to control the trade of services and information online. It therefore has a set of guidelines that should be adhered to so that trade is safe for all Americans and consumers outside the American soil who trade with Americans. In short, FTC is a regulatory agency that ensure that consumers benefit from fair trade.

FTC internet Compliance protects vulnerable consumers mostly children. It ensures that the content of the businesses which sell children’s products online provide information that is age appropriate. That is according to The Children’s Online Privacy Protection Act (COPPA). This laws also provide clear guidelines on how to get personal information from children including those under the age of 13. It also provides information on how to ensure parental control.

FTC internet compliance also protects adults by ensuring that the information that they transfer is safe. That applies more strictly to sensitive personal information such as credit card and banking details. FTC requires that all personal information that may put a customer’s life or property at risk should be protected by the handler.

Why is FTC compliance important?

In addition to all that, FTC internet compliance eases online trading across the globe. If your business is considered compliant, you can easily trade in online in Europe. Since to transfer personal information you must comply with EU-US shield framework considers FTC internet compliance an important qualifier. You therefore risk losing important trading opportunities if you don’t comply.

FTC compliance naturally builds a business culture that can easily be trusted by its customers. Your business can easily become the first choice for customers because they are without fear of being robbed. Ensuring that you comply also keep you safe from legal issues that can affect your business and raise trust questions among your customers. FTC internet compliance is therefore a boon for your business. It is completely worth it to spend yor full time and resources to ensure that you meet the requirements of FTC.

Brooke Wells

I like turtles, have a curious soul and I’m a good listener.

Why is online marketing so important?

Posted by Peter Hardy on November 4, 2016No Comments

The importance of online marketing and SEO

Every company, no matter whether it is a small one or a large one must work hard on the development of every aspect of its business in detail. All aspects of a business are important, and they play crucial roles in the success and reaching the desired goals, but the heart of all business and the aspect without which the other would not be able to function properly is marketing.

Why is marketing so important?

Marketing represents a process which entails various methods and strategies through which a product or service is introduced and promoted to the target groups and potential customers. It allows businesses to make people hear about them and their products and services and wish to buy or use them. Without marketing companies may offer the best of their products and services but people will not use and buy them because they have not heard of them and they do not know of their existence. It allows companies to stay in touch with their customers and reach and draw new every day and make the business flourish.

There are two kinds of marketing. One is a traditional, old way of advertising through the use of the printed material and the other is an online way of advertising through the use of the internet and all the benefits that it has to offer.

Why is online marketing a better option?

Although offline marketing has its good sides, online marketing proved to be far better and efficient way of promoting companies and their services and products. It offers you greater possibilities to advertise your business in a cheaper and faster way and reach better results. More people will hear about you, and you will not have to bother yourself with the bunches of printed material and its deliverance to the target audience. All you need to do is to choose methods that best suit you and your business and that you think could help you reach the desired goals in the best way. One of the most popular options nowadays is the creation of websites. A good, nicely arranged and properly maintained website can make people hear about you easier, and it also offers you many other possibilities. There you can post everything about your newest products and services, and in that way, your potential clients will hear about them and wish to buy or use them.

online-advertising

However, to be able to reach the potential clients your website must be well-optimized, and for that, you will have to use SEO and follow its rules. But, if you are not sure how all that works, you can hire a company specialized in that kind of job and its specialists will create the content that best describes your business and key phrases related to it that will place the name of your company and your website at the very top of all search engines.

There are many such companies, but if you are from Ireland, then you should know that the best Irish SEO Company is Dublin SEO Expert. Hire them to optimize your website, and you will be delighted with the results.

Peter Hardy

Based in Berlin. I love dubstep, kittens and hot coffee.

The health benefits of curcumin

Posted by Zoe Gilbert on April 22, 2016No Comments

What is curcumin? One may ask. Curcumin is the chemical composition that gives turmeric its distinctive yellow color. The yellow color is what enables someone to be able to differentiate turmeric from garlic. Both of them are tubers but turmeric is yellow in color unlike ginger which is greyish in color. It is therefore not wrong to say that curcumin is one of the components that form turmeric.

Effects of curcumin on the skin and hair

Turmeric has always been considered to be a treatment of the skin. In India where it is widely grown, women use it for their beauty regimens on the outside. It may work from both the inside and the outside of the body. When applied to the skin, it helps it to rejuvenate the skin and give it a youthful look. In this case it is used as a mask. The curcumin brightens the skin and allows one to glow. This is made possible by curcumin since it is a natural pigmentation that can easily dye the skin. The skin which is porous allows the chemical compound of turmeric into the deep layers and therefore one ends up with a happy skin. The cells are renewed and therefore, it has the ability to slow down the aging process. The curcumin when used as a composition of a natural scrub, it leaves the skin with open pores and smooth both to touch and in appearance.

Curcumin allows any form of hair to regain its natural pigmentation. This is because it is reacts with each type of hair in order to return it to its natural PH. On the hair, it is used as part of shampoo, hair conditioners or natural hair treatments. Curcumin can thus be considered hair skin and nails vitamins because of the benefits that it adds.

The forms of taking Curcumin

Curcumin can be taken in various forms. The most common form of taking it is in the form of curcumin capsules. In this case, the designated quantity of curcumin whether as a part of turmeric or in separate form, is stuffed into empty capsules. The capsule holders are proteins which dissolve once they are in the body thus allowing the curcumin to be used in within the body.

Purchasing curcumin for the human consumption

Curcumin where to buy can be a difficult task especially to first time users. They are likely to miss the points of sale for the commodity that they are in demand of. They should know that in order to buy curcumin, they need to consider buying from the authorized dealers. These suggestions can be found on the internet or from the health advisor that they should be working closely with. Once they identify the shops, they can compare the prices so as to settle on the most pocket friendly price. Always try and go for the shops that stock regularly since they are likely to have fresh products.

Zoe Gilbert

I work and live in Boston where I drink a lot of beer and play a lot of pinball.

Finding an Advertising Agency in Seattle

Posted by Diane Barnett on April 10, 2016No Comments

    For as far back as the late nineteenth century, advertising has assumed an important part in each individual’s life. It doesn’t matter whether you live in Los Angeles, Seattle, Berlin, Moscow, Beijing or Kinshasa in Congo, wherever you turn, no doubt there is going to be some advertising campaign happening.  Many businesses and firms are in the habit of spending large amount of funds on advertising campaigns with the sole aim of attracting the attention of potential customers and holding that attention for as long as it takes to persuade them into buying their products or services, thus increasing the revenue of the business or firm in question. In plain words, the process of advertising is conducted in order to promote one’s products, services, brands, images and everything else that companies deem worthy of publicizing. Thus, it’s no wonder that in today’s world, advertising has become such an integral part of mass media. Most people think that advertising has no influence on them, which is exactly what advertisers want them to believe. It is through the power of advertising that small businesses become big businesses.

CRH7EN concepts of online advertising, with message on keyboard.

    When a firm or an individual businessman decides to launch its goods or services on the market, perhaps the most vital and important objective that needs to be accomplished is to make the target audience aware of those goods or services. The duty of putting in advertising efforts  usually falls on the “shoulders” of  the company’s advertising department. Big businesses are usually in such a position that they can handle the advertising efforts on their own, but that is actually not recommended  because today’s marketing world is quite varying and unpredictable and somewhat fast paced. A big number of successful businesses often resort to relegating the advertising efforts and the actual process of advertising to the individuals and/or agencies that specialize in the field of advertising. An agency that performs the duties of advertising for another company is called an Advertising Agency. Advertising Agency is a firm that specializes in the area of creating, planning, handling advertising and also other forms of promotion. One of the main features of an advertising agency is that it operates mostly independently from the client that hired it.

    If you yourself run some sort of a business and you need to spread the word about the products or services you offer, then you should consider hiring an advertising agency to help you accomplish that. Our suggestion would be to get in touch with Seattle Advertising- Advertising agency, one of many successful advertising agencies that operate in the City of Seattle and cover the entire Washington State. Seattle Advertising  Digital Agency (www.seattleadvertising.com) is undoubtedly one of the best picks you can make. Among its many highlights, Seattle Advertising Digital Agency takes pride in being the winner of 2013, 2014 and 2015 AP advertising firm of the year award given by Seattle Metro Magazine, was awarded with the Best Website Designer Golden Tiger award in 2014 and 2015 by NorthWest Magazine and was also named winner of the 2013 and 2015 Mens Travel Magazine’s Travel Cup Award for best digital marketing. You can find Seattle Advertising at 4-102 Bellevue Way NE, suite 500, Washington 98004 or visit the website www.seattleadvertising.com.

Based in California. Half gamer and wine drinker.